Peter Cummings 03

September 6, 2003


Peter Cummings explains why Max Fisher is such an effective fund-raiser.
Credit: Mort Crim Communications

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Well I think that Max has a great skill in dealing with people, in encouraging them to want to do things that they think will measure up in his eyes. He has a stature that enables him to fundraise from a pretty high level. And, he also—you know, he’s not someone who just fundraises, he’s someone who gives. And I think that the most effective fund-raisers are those who give themselves. And the most effective fund-raisers are people who are passionate about the causes that they’re fund-raising for. And Max gives and is passionate.