Peter Cummings 08

September 6, 2003


Peter Cummings recalls Max Fisher's impact on the development of the DSO plans.
Credit: Mort Crim Communications

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What he knew intuitively, and I hadn’t thought through at that point, was that in Detroit in 1994 if you we’re going to have an impact you needed to have critical mass that went beyond what we were originally proposing. So, he pushed us. And, so, I think he had a profound impact on the concept and also on the development of the plans.