Well, first of all I had certain principles that I believed in. I believed in turning out a quality product. Secondly, I had told you the freight advantage that we had in selling in Detroit. But one of things that I believed in was quality—whether it was gasoline or fuel oil—that we should have the best. I stuck to it, and it cost a lot of money sometimes, because competition was pretty tough and very rugged, but I stuck to that, in Detroit. And the thing just grew.