Bill Berman 01

September 6, 2003


Bill Berman talks about Max Fisher's commitment to finding consensus among groups in the pursuit of the right decision.
Credit: Mort Crim Communications

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“It’s that consensus that Max was always seeking. But you can’t do that without information, without knowing what people are thinking. So, the power that Max was able to gather, by sheer weight of all the things that I talked about, was achieved by understanding where you had to—how you had to go to get people to agree.”