1956 Allied Jewish Campaign
In 1956, Max Fisher was chosen to head the Allied Jewish Campaign annual fundraising drive. He raised over $5 million, the most in the Federation's history, establishing himself as a preeminent fundraiser. Famously, his tactic was to donate generously himself and encourage others to follow his lead.
Credit: Benyas-Kaufman Photographers
![](https://maxmfisher.org/sites/default/files/styles/timeline_modal/public/photographs/img508.jpg?itok=Nz8ewsgl)