He tells The Ohio Oil Company that he will pay the posted price for oil if they promise him that he can always get oil. Now this was 1938, people were paying below posted price; it was a very good deal for The Ohio Oil Company. In fact, the president of Ohio Oil thought Max had gone mad. Well, of course the War came, oil got short, and Max was one the guys, one of the few people—one of the few companies his size that could get all the oil that they needed. And that’s because of this deal that he made. And that played an enormous role in building his business.