$15 Million Donation to Operation Exodus from Walter Annenberg

Max Fisher received a phone call from Walter Annenberg on February 28, 1990 before the inaugural breakfast of Operation Exodus. The UJA campaign to raise $420 million began with Annenberg committing $15 million to the cause. According to Fisher, over $68 million was raised that morning before the coffee was poured.
$15 Million Donation to Operation Exodus from Walter Annenberg